
The challenge was to help change younger women’s perceptions about Army careers, promoting a positive image of women in the Army and an attractive career option. We enlisted six women from LOOK, Now and Marie Claire to leave the glamour and comfort of their media offices and experience a day as a female officer.

Despite the Equal Pay Act more than 50 years ago, women still earn less than men today. It’s even worse news for women in financial services. In 2017 Lloyds Banking Group asked a group of 9 to 11 year olds for their opinions.

350 public health films with the Royal College of Midwives, the Royal College of GPs and the Royal College of Paediatric and Child Health. These films were aimed at a young, CD2E audience who were unlikely to go to parenting classes yet were receptive to video content. Managing stakeholder engagement was key to this project – the Department of Health, the Department of Education and also the Prime Minister’s Office (it became a priority project for 10 Downing Street).
Condom no Condom is an interactive, safe-sex viral video that allows the end user to choose their own ending using YouTube's annotation links - allowing them to navigate through a complex architecture of 27 separate films.