Three years of Storytelling - graphic design, video production, motion design, animation, writing, branding and illustration, in under three minutes. Team purpose was to deliver creative and engaging communications, devising ways for LBG to tell its story around its purpose and priority themes, internally and externally, across social media, experiential and online channels.
Shortlisted for a Cannes Lion and winner of the Content Marketing Association and British Marketing Association gold awards, this was a partnership with the British Army to help change younger women’s perceptions about the Army as a positive and attractive career option. The campaign generated over 90 hours of viewing time.
With each decade the definition of glamour changes. Time Inc and Max Factor set out to illustrate 100 years of glamour and define it for the future. This was a 12 month campaign over three brands – Marie Claire, Look and InStyle – through print, online, social media and experiential.
Longines, the official timekeeper of the French Open, teamed up with TIME to launch the new Conquest Roland Garros Ladies watch with tennis legend Steffi Graf – in print, online, a social video and a live Facebook event.